Sarah Joseph preaching Through Lifestyle Magazine

Sarah Joseph take another way to interpret Islam to the Western world.

Women from London, England is launching a Muslim lifestyle magazine aimed primarily at young people, and one of the targets was a non-Muslim readers. The magazine, initially financed from his own savings.

Now, Emel Magazine and has become a popular audience by side with other famous magazines in bookstores. Emel, the name of the magazine. Derived from two letters M and L as an abbreviation of Muslim Life.

Rubric-rubriknya showing concern fasyen Islamic lifestyle, interior design, finance, entrepreneurship, health, food, trips to the story.

Then there are also sections on gardening and ficer inventions of Muslim scientists in the past. Everything is packaged popular by showing a side of Islam that had been forgotten in the midst of Islamophobia and terrorism.

Through Emel, Sarah seeks to present true Islam, to highlight the contributions they have made, especially in establishing Western public opinion.

With a touch of design and layout is attractive, Islamic messages are displayed in each article can be understood broadly without religious dogma or political seasoning.

"So, I guess, British Muslims and the West generally, have to find the answers to what happened today. Should be a bridge between the two worlds. Those of us who were born and raised in British society, have a responsibility to explain Islam to the West,'' said Sarah who married Mahmud al-Rashid, a British man of Bangladeshis

He said that Islam has the capacity to deliver the best. Condition, she said, the West must begin to see Islam as a part of the solution and not part of the problem that should be shunned.

Regarding the media business she lived, she said, many people who think they have issued a large enough capital to start this business.

'' A BBC correspondent thinks we have the capital to 5 million pounds. I laughed. We started with an initial capital of 20 thousand pounds, "said the mother of Hasan, Sumayah, and Amirah it.

Through the magazine, women who had received an invitation, Toni Blair served as Prime Minister of England, she wanted to show something else. Islam is not just a political or prayers. But Islam also set lifestyle.

First many do not know how the concept of the life of a Muslim. But now slowly beginning to clear after the magazine was launched. Emel managed to seize the market that has not been used other media and undermine the bad image some people who hate Islam. Oplahnya now more than 20 thousand copies and has three thousand customers.

As the Chief Executive Officer (CEO) as well as Editor Emel, Sarah actively assist in the development of Islam by concocting ideas of the present and the past, and invite readers to contribute their Muslim. Magazine based in Whitechapel, east London, it has six staff and a few volunteers.